Profits from the sale of the Mnandi Roast 5 Values Blend are donated to The Character Company. 

Positively impacting families, communities and society at large through long-term activities based, MENtorship programmes for boys growing up with absent fathers and/or positive male role models. Teach them the 5 values that will guide them through life and make them good men. 

The 5 values that represent this blend: 

Respect, Kindness, Honesty, Self-discipline, and Courage.

For every 40kg of coffee sold, the Gauteng Dairy will also provide barista training to 3 boys. Giving them a life skill which will enable them to start their own business. 

The SA Business Centre also contributes a percentage of the sales to The Character Company along with business guidance.